I'm Siddhi.
I notice small things before I mean to. Confusing buttons, tiny interaction details, interesting packaging, really good photographs, and the exact moment something starts feeling off.
curiosity usually starts the whole thing
Portfolio Assistant
What would you like to know about me?
I'm Siddhi, a Product and UX Designer completing an MS in Human Computer Interaction at DePaul University and graduating in June 2027. My coursework will be completed in November 2026. Ask about my projects, research, process, skills, or what I am currently exploring.
Open
SELECTED WORK
The work I'd open first.
Cashback_Wallet / Frame 01
01
cashback-project.jpg
RESEARCH
Where did
my cashback go?
01
Cashback Wallet
Trust, transparency, reward visibility, and digital wallet UX.
✦
Ask me why trust
mattered here
Cartlyst / Smart Cart
02
cartlyst-project.jpg
smart cart online
02
Cartlyst
A physical and digital shopping experience designed around the cart itself.
✦
Why put the interface
on the cart?
Kangaro / Mobile Commerce
03
kangaro-project.jpg
browse
better
better
03
Kangaro
A stationery shopping redesign built around discovery and personality.
✦
How did the brand
affect the UX?
LightLab / Interaction
04
lightlab-project.jpg
04
LightLab Studio
Designing and coding an interactive way to learn lighting.
✦
What did you actually
build here?
HOW I WORK
How I get from messy to usable.
Research, product thinking, prototyping, and enough pixel staring to notice when something feels off.
Research
01
Understand before deciding.
Interviews · usability testing · heuristic evaluation · synthesis · journey mapping
SHOWS UP IN
Cashback Wallet
ABOUT / SIDDHI.FIGJAM
about_me
HELLO.TXT
siddhi.jpg
note_to_self
now_playing
reminder
ask why
before
polishing.
wildlife_01.jpg
open_tabs
probably_overthinking
observation_02
02
medium.url
MEDIUM
thoughts,
essays,
rabbit holes.
@siddhin421 ↗
linkedin.url
LINKEDIN
professional
internet Siddhi.
connect ↗
LOOK
CLOSER
say_hi
OPEN TAB
visitor_notes
The part a résumé leaves out.
A board of things I like, things I notice, and tabs that are probably staying open.
Siddhi
make things easier without making them boring.
note to self
♪
FAVORITE SONG
Sway
0:42
3:12
WILDLIFE
TIGER
tiger-photo.jpg
replaying
Sway
photographing
wildlife
noticing
interaction details
wondering
why some things instantly feel intuitive
things I will happily overthink:
- microcopy
- spacing
- empty states
- visual hierarchy
- why something feels off
the best interaction is usually the one nobody has to stop and understand.
CLOSER
Found something interesting here?
say hi ↗
VISITOR NOTES
Leave something on my board.
A thought, something you liked, or the project that caught your eye.
loved the interaction
Cartlyst caught my eye
this feels very you
END OF FILE